I'm a Product Designer with both hands-on end-to-end design experience and strategic thinking. With over 5 years’ experience in digital product design, working both agency and in-house with some most recognised brands in the world and top startup, I am a leader in the product design space.
I'm currently a Senior UX Designer at CHE Proximity, an awarded full-service agency. Previously, I was an Experience Designer at ThoughtWorks, where I initiated the designs for the first app covered the wholesale process in the automotive industry. I also worked as a Product Designer at Airtasker, a top Australian startup, where I increased two main KPIs by 15%+.
Certainty and uncertainty are both important - Create certainty for other people to build trust, embrace uncertainty for yourself to grow.
Simplicity is one of the core product design principles for me. This article will talk about how to design a simple product, with the summary focusing on precise need + streamlined flow.
I love Dropbox Paper. It’s such an excellent tool for writing and collaboration. In this blog post, let me share my experience of setting up personal blogging with Dropbox Paper.
Welcome to the my little corner of the world. As it is the first post, I’d like to introduce a little about this blog.