I am an Experience Designer with hands-on end-to-end design experience in interdisciplinary and cross-culture environments. With over 5 years’ experience, working both consultancy and in-house with some most recognised brands in the world, I have helped different companies and organisations create meaningful impacts.
I'm currently a Senior UX Designer at CHE Proximity, an awarded full-service agency. Previously, I was an Experience Designer at ThoughtWorks, where I initiated the designs for the first app covered the wholesale process in the automotive industry. I also worked as a Product Designer at Airtasker, a top Australian startup, where I increased two main KPIs by 15%+.
Users are not the centre of design. You didn’t get it wrong. Users are crucial for design, but they are not THE most important, at least not THE only important part.
People seem to have a few myths about leadership. Here are some learnings from the great minds of management. I hope these can bring you a new perspective on leadership.
Certainty and uncertainty are both important - Create certainty for other people to build trust, embrace uncertainty for yourself to grow.
Simplicity is one of the core product design principles for me. This article will talk about how to design a simple product, with the summary focusing on precise need + streamlined flow.
I love Dropbox Paper. It’s such an excellent tool for writing and collaboration. In this blog post, let me share my experience of setting up personal blogging with Dropbox Paper.
Welcome to the my little corner of the world. As it is the first post, I’d like to introduce a little about this blog.