With hands-on end-to-end design skills, working both consultancy and in-house with some of the most recognised companies in the world, I've created superior customer experiences, generated sustainable business value and gained substantial experience in solving complex problems.
I'm currently a Senior UX Designer at CHE Proximity, an awarded full-service agency. Previously, I was an Experience Designer at ThoughtWorks, a global digital consultancy. I also worked as a Senior Product Designer at Airtasker, a top Australian startup.
Companies and organisations I've worked with: Daimler AG, Samsung, Sephora, Huawei, REA Group, Domino's, flybuys, Uniting, SF-Express, The University of Sydney, Telstra, Lenovo, Danone Nutricia, Michael Hill Jeweller
Change is difficult for both individual and organisation. In my opinion, there are two challenges involved: 1. Difficult to recognise the need to change. 2. Difficult to implement changes.
Over the past few years, I've been conducting user research to understand the users. Although each project targeted at different groups of users, they share some patterns that can be summarised into 4 characteristics.
Users are not the centre of design. You didn’t get it wrong. Users are crucial for design, but in the real world, they are not THE most important, at least not THE only important part.
People seem to have a few myths about leadership. Here are some learnings from the great minds of management. I hope these can bring you a new perspective on leadership.